Start With the End In Mind
Tuesday, May 25th, 2010Steven Covey, in his groundbreaking work The Seven Habits of Highly Effective People, tells us to “begin with the end in mind”. The concept is to know what you want to accomplish, and to set up your tasks to assist you in reaching that goal. This is nothing more than knowing what you want to accomplish, and aligning your tasks and assignments with that goal.
Many folks get caught up in the social media craze – I admit that I did too for a while. The good news is that my personality gets ‘tired’ with things pretty easily – whether it’s posting 5-6 times per day on twitter, or connecting with acquaintances on Facebook, or answering questions in the Q&A on LinkedIn Answers. Why is that good news? Because I know that, once I ‘master’ this new application, it will lose its allure. So, I can focus on my new obsession in the knowledge that it’s only because I’m not expert at it yet; once I get there, my nature will allow me to naturally ratchet back on the time, effort, and brainpower I’ll put in on this.
Let me give you an example: when I first logged on to Twitter, I was one of the earlier adopters (I won’t say early adopters, but certainly am not a newbie to the app). I was focused on identifying posters who were interesting, humorous, leaders in their field, and leaders in my field. I grew my follower list thoughtfully (I don’t automatically follow those who follow me; and if someone follows me, I go to their profile, read 2-3 pages of the most recent posts, and decide to follow or not based on whether I want to hear what they have to say. If their entire post history are either retweets (RTs), responses (@twittername) or links to their own products (“come check out my 50% off sale!”) I don’t tend to follow them.)
My twitter followers to @marymcd has grown organically to around 1,000 – 1,100 followers – every week I gain some, and I lose some. I check out who I lose, and it’s invariably people who have followed me for 48 hours, seen that I don’t automatically follow them back, and they drop me (Twitter Quitters). Conversely, I’ve built online relationships with folks that I’ve never met IRL (In Real Life) and have a network of professionals I can tap at any given time to get their thoughts on something I’m struggling with. So, although I devoted a bunch of time to building this network, I don’t spend NEARLY that much maintaining it (and yes, I do post regularly on Twitter except when I’m travelling…)
What was my original goal? To understand this new tool, to figure out if I could build a revenue stream from it (yes, but indirectly only), and to connect with colleagues in far-flung locations. Did I accomplish this? You bet. Was it worth the effort? Yes, when I consider the friendships I’ve developed (you know who you are, @my-virtual-twitter-friends…) Am I a twitter guru? Not even close. I use the tool, and am happy with my use, but do not aspire to be a Twitter queen.
Re-examine how you are spending your time – are you doing things that support your ultimate goal? If not, why not? What can you do differently?
|
|
|
|
|
![]() |



