Lessons From Africa – Part One
Tuesday, September 15th, 2009I’ve recently returned from a business trip in South Africa (I was a keynote speaker at an occupational health and safety (OHS) conference there) and the trip was truly a life-changing experience. I was a bit apprehensive about going there on my own; and since I didn’t want to be traveling more than I was working (2 days in each direction for a 3 day conference) I added on a safari at the beginning of the trip (so I could time zone adjust, rather than go at the end of the trip).
I found out several things about myself, and thought I’d share some of that here with you both today and in the next several posts.
Lesson #1: When something is new, it’s usually interesting.
I drove 4.5 hours from Johannesburg to Ladysmith to start the safari. Before departing on the trip, I thought the long drive would be a good opportunity to write some blog posts, start working on a presentation that would be due soon after I returned from the trip, etc. I dutifully packed my laptop in my small bag that was to accompany me in the seat rather than be stowed in the rear of the van. I had my camera, too, in case I came across anything I wanted to snap.
Fast forward 4 hours, and almost 100 pictures, later… I found the drive to be fascinating. Parts of South Africa in the winter reminded me of California (everything is a golden brown); other parts reminded me of a former vacation in Zion National Park; and other parts were purely South African in nature, and in the future other sceneries like this will remind me of “my first trip to South Africa”.


Lesson #1A: Make whatever you’re teaching interesting or relevant.
If you are trying to get a new concept across to others, it may be a bit scary to them (uncharted territory). If you can make the concepts interesting, or help them relate it to something that they are already familiar with (this looks like the rock formations in Zion!), then they will become more comfortable with the concepts quickly. But don’t be afraid to introduce new concepts into the mix (this is pure South African!) as it will also give your intended audience something to carry away with them.
Lesson #2: It’s not always about the destination; sometimes it’s about the journey as well.
I spent 4 hours talking to Thamba, my driver. I learned about typical South African life – family, housing, jobs, training, schooling – during our conversation. I also learned about controlled burning – the practice of burning the thick and inedible thatching hay in order to stimulate growth of new green shoots, which are edible by livestock. Accordingly, there were controlled burns going on all around us during the drive.
Lesson #2A: the more interesting you can make the journey, the better the journey will be.
Although I was ready to get out of the vehicle after 4.5 hours, I didn’t consider that portion of my vacation to be ‘wasted’. The more interesting you can make the delivery of your message, the higher the probability that the message will be heard, understood, and absorbed. Make the delivery of the message as important as the message itself. Can you use graphics, visuals? Do you have an audio portion? Do you engage the listener? Whatever you can do to make the message heard more easily, the better received the message will be.
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