Improve My Business

To close out this relationship themed month on our blog I want to talk about online relationship building, and before you ask, no I am not going to talk about online dating sights. By now everyone knows that your business needs a website, and if you are reading this blog chances are you are relatively tech savvy and have a nice website set up. What is the purpose of your website? Does it give information? Is it simply a place to list your phone number where prospective clients can find you? Or is it a community? Are you using your website as simply an informational tool or are you using it to build relationships with clients and prospective clients? This is what I mean when I say I want to talk about online relationship building.

When the internet first came around it was a great source for easily search-able information, and this is still true. Now days most any question can be answered if you know how and where to look on the internet. However, this is not the only use for the internet, like anything else it grows and evolves. Recently we have seen the rise of social networking and what is being called Web 2.o. The importance of these new innovations from a business standpoint is that they are shifting the way our customers use the internet, and therefore we need to shift the way we use the internet.

Web 2.0 is changing the internet from a simple search-able database of information into a forum for creating community and fostering relationships, and as business people who realize the importance of relationships this is great for us. People are no longer content to simply find information posted on your website, they want interaction, both with you and with other customers. We need to  make sure that we are tapping into this new way of building relationships and using it to reach a new customer base that we may have never thought of before.

To me it makes sense to think of the new internet as one big trade-show. At a trade-show you can have your booth and just put on information for people to come by and pick up and look through, or you can stand at your booth and invite people in, engage people in conversation, and start building a relationship with that person. The growth of web 2.0 has given us the opportunity to stand out front of our online booths and interact with the people coming in, not just let them pick up information and leave. As anyone who has worked at trade shows will tell you, it is the interaction more then the information that is valuable, and this is becoming true on the internet as well.

One final point that I think a lot of people forget is that the rules and tips for building personal relationships apply just as much on the internet as they do in person. This means that whatever you do to start building your relationship presence on the internet you need to make sure it is honest and genuine or you won’t get the desired response.

So I encourage all of us to start thinking about how we can increase our presence on the internet not just from an information stand point, but from a relationship standpoint. That is part of what we are trying to do with our blogs at McDCG. We want to use these blogs to not only provide information, but also start growing a community. This is why we always encourage you to leave comments and start discussions. So how is your business using the internet? Leave us some comments so we can all see what you have done and learn together.

Technorati Tags: blogging, Business, Business Relationships, communication, twitter

Today I am cross posting an article posted by Suzanne on one of our other blogs, The Efficiency Dr. blog. It fits well with our theme this month of relationships in business. Feel free to comment about your relationship with your business here or get in on the conversation taking place over at the  The Efficiency Dr. blog.

Building Your Relationship with Your Business

Today I want to talk about the relationship you have with your business, is it a healthy relationship, or do you suffer from one of the following issues?

Do you have a love-hate relationship?

One day you’re in love with your business, the next you hate it and wonder why you started it. We’ve all been there. An exercise you could try would be to brainstorm what you like and what you dislike about your biz. Then, come up with ways to minimize the parts you don’t like. It could mean hiring some outside help, or getting rid of a service or product that causes you more grief then profit.

Are you co-dependant?

You are always thinking that you should be working when you’re away from your computer.  You get distracted when you’re spending time with your family, wondering if you have new email or thinking of what you want your next marketing promotion to look like.

If you can’t think of anything else you’d rather do then work, it may be time to take up a new hobby or join a book club. Make an effort to talk to people as people, and not just for the sake of business networking.

Do you cheat on your business?

If you want to be efficient at running your business, you have to commit to working hours. Do you spend time away from work when you know you should be working?

How’s your accounting? Are you borrowing money from your business account to get your hair done (and trying to justify it as a business expense)?

If you create content or material for your business, how much of it is 100% original and how much is “borrowed” or inspired from your competitors?

Take a look at your habits. If you don’t feel like you’re getting much out of the business, perhaps you aren’t as committed to succeeding as you should be.

Are you Growing Apart/Have you lost the spark?

If every day you dread working in your business, it’s time you take a look back at the reasons why you started it in the first place. Pull out that dusty business plan. What did you write as a mission statement? Did you set goals for the business? How far have you come to reaching those goals?

It may be time to re-assess your plan and make new goals. Re-word your mission if it is no longer meaningful to you. What? No business plan? Well, it’s high time you put in writing why it is you’re in business. This exercise could very well get you out of the rut.

Are you jealous of your business?

How can you be jealous of your business? Look at your relationships. Are you closer to your clients and talk to them more often then your friends? Maybe you’ve built a strictly business persona for yourself and are afraid to let your real personality shine through? Or, you could be at a loss to converse about anything other than business.

Consider what aspects of your personality make you good at what you do, and then think about how those same aspects make you an interesting person outside of work. What other traits do you possess that don’t necessarily apply to your job? Give yourself credit for having a broad range of gifts and talents in addition to your great business skills.

Like they say in couples counseling – being open and honest about the problems in the relationship is the only way to overcome the hurdles and strengthen the bond. What better time than Valentine’s Day to take your relationship with your business to the next level?

Technorati Tags: Business, Business Relationships

Earlier this week I posted about the importance of trust in business relationships and I wanted to take a minute to look at a current case study about trust. I want to talk about the Toyota recall and the surrounding accusations, questions, concerns and general hype. A quick survey of the news and blog outlets on the internet earlier this week revealed a ton of comments, articles and posts questioning Toyota’s actions in the matter of its recall. Cleary Toyota is experiencing a trust issue right now, but how did they get here?

The first thing to note is that of course, like anything else on the internet, some of these posts can’t be considered un-biased or completely factually accurate. Putting that aside though, there are definitely some serious concerns about how Toyota has handled this recall. If you doubt that Toyota has done anything wrong then consider this, based on the comments of people like Ray LaHood, the US Transportation Secretary, it is no longer a question of whether or not Toyota will be fined for the way they handled the problem, now it is just a question of when and how much.

So step one in the loss of trust is that Toyota made a bad product that has serious and life threatening problems. This is certainly not a good way to build trust with consumers, but this Toyota recall isn’t the first time cars have been recalled for serious problems. Since 1999 Ford has recalled 14 million vehicles due to a faulty cruise control that was prone to catching fire, and best of all, the car didn’t even have to be running for it to happen. However, if you search online for comments about the Ford recall you won’t find the same kind of response that you see to the Toyota recall. So what is it about this Toyota recall that has created such a crisis of trust?

Where Toyota really went wrong is that they tried to hide the facts, they ignored our number one rule for building trust in relationships and didn’t listen to their own better judgment. Anyone can understand that if you found out about a problem with your product as big as the one Toyota is having now with the acceleration issue you would need to handle the situation carefully, but I think unanimously everyone would agree that the right thing to do would be to tell the customers about the problem. Which Toyota eventually did, but it took a lot of pushing and numerous complaints for Toyota to issue the recall. This does not look good for Toyota, it makes it look like they were trying to hid the fact that car had a problem and hope that no one noticed. This may not have been what was actually going on, but what matters in building trust are appearances.

Beyond the delayed response to the issue, further problems have arisen because Toyota hasn’t been very upfront with consumers sense issuing the recall. There is still confusion about what is really causing the problem and what Toyota is doing to fix it, there are actually at least two different issues that Toyota has issued recalls for, and some people believe there may yet be a third cause of the problem. Toyota executives are not building trust even though they need to be doing everything they can to salvage what little trust people still have in them. Toyota was once revered as the pinnacle of quality, and in just a few short weeks there are questions about the company’s ability to continue in this country.

To me this serves as a perfect example of what will happen if you don’t listen to your sense of right and wrong and try to hide things. Eventually, it will come out, and it will make you look worse than if you just admitted the problem in the first place. Maintaining and building trust must be our first concern in business relationships. Hopefully we can all learn from Toyota’s mistakes and realize that putting trust first, sometimes means doing difficult things. Like admitting that you made a bad product.

Technorati Tags: Business, Business Relationships, quality, Trust

January has already sped past us launching us straight into February, I hope you have gotten a great start to 2010. Being that it is February and this is a month were a lot of us spend a little extra time thinking about our personal relationships around Valentine’s day, I have decided to call this Relationship Month  and devote several posts this month to talking about relationships in business. Relationships are the heart of everything we do as people; celebrating, mourning, living, working, it is all about relationships, so I think it is only right that we devote so time here to talk about how to make sure you are forming the right kind of relationships in your business.

The first thing I want to talk about is trust. Any relationship councilor will tell you that trust is one of the cornerstones of a healthy relationship. If you can’t trust someone you can’t have a valuable relationship with them. You will be too busy trying to figure out if they are telling the truth or not to really appreciate them as a person and you won’t feel comfortable sharing your thoughts with them. This is doubly true when we start thinking about business relationships and money comes into the picture.

For better or worse most of us value our money above almost everything else these days, and thus we are very protective of our money. We would never give our money to someone we don’t trust and we can’t expect our customers to give us money unless they trust us. To be successful in business you need to have a network of trust with your suppliers, partners and clients. So how do we build trust with our clients, and find suppliers and partners we can trust? The answer believe it or not, is pretty simple. Trust yourself.

Most people have a pretty good sense of what is right and wrong, and who is telling the truth and who isn’t telling the whole story. The problem is we don’t trust ourselves enough to listen. Trust yourself to follow your instincts, if something seems like it will create ill-will or somehow cause someone to doubt the trust they place in you, don’t do it. If a supplier approaches you and you don’t feel one hundred percent comfortable, chances are it’s your mind trying to tell you that this supplier isn’t trust worthy, listen to it and ask the questions you need to ask to find out what is making you uncomfortable. Trusting ourselves and listening to our instincts will go a long way towards finding trustworthy people to associate with and making decisions that will build trust with our customers.

The second very important thing we can do is to put ourselves in the other person’s shoes. A great place to do this is marketing. In marketing you try to highlight the best benefits your product can provide and explain to potential customers why they should bring their business to you. However, the key factor in converting prospects into customers is trust. If prospects trust you, they are more likely to do business with you, and if they don’t trust you, chances are they will never do business with you. So when you put out a marketing piece, don’t just think, “Does this inform people about my product?” but, “Will this make people trust me/my company/my product?”

To do this, you need to put yourself in the prospective customer’s shoes when you look at your marketing. Ask yourself if there are any questions that you want to have answered after seeing the marketing materials, or if anything seemed out of place or disingenuous to you. Chances are that if something seems off to you, it will seem off to your prospects as well and immediately put doubt in them. Always be aware of how you are affecting the trust other people have in you and your business when you act, if you don’t you may find it very hard to find new clients before long, because no one will trust you.

Technorati Tags: Business, Business Relationships, Marketting, Trust

There are several key differences between being a manager and a leader. For people running their own business or acting as parts of a management structure in a larger business it is important to recognize the differences between managing and leading and use these different methods appropriately. The biggest difference between managing and leading is that managers push groups to achieve specific goals while leaders pull groups in a general direction, letting the group decide on the specific goals.

When you are managing a group you are looked at for direction and answers, you are the driving force or push behind your team. Managers are focused on individual contributions and making sure that everyone on the team is doing exactly what they need to be doing to achieve the specified goal. At critical junctures in the process the team will defer to the manager to steer them in the right direction. All major decisions are made by the manager of a team.

Leaders on the other hand let the team make their own decisions. Instead of pushing the team into specific solutions, a leader pulls the team toward the goal, letting the team figure out the best way to get there. As a leader your role is not to provide the answers but to facilitate the team in coming up with their own answers. Leaders are more concerned with the overall functioning of the team and the relations between team members then the individual tasks of each member of the team.

Clearly each of these styles has its place and it is important as a team lead to recognize when you need to manage your team and when you need to lead them. Typically as employees grow more accustomed to the business they need less management and more leading. As an employee grows comfortable with her daily tasks she no longer needs someone looking over her shoulder, however she does need someone motivating her and this is where a great leader will excel. On the other side new employees don’t need motivation and leadership as much as they need someone there telling them how to do their new job.

This is not to say that only new employees need management, or that experienced employees will always excel with great leadership. As a team lead it is up to you to figure out what the members of your team need from you, and typically this means walking a line somewhere in between managing and leading. At times it will be important to be the task master and manage the members of your team, however if you default to this mode you will stifle the creativity of your team members and will not be allowing them to achieve their best. So at time is it important to take on the role of the leader and let the team figure out the solution, again though it is important to not go too far in this direction. If left completely to their own devices employees may wind up off track or pursuing ideas that are not practical for the current situation, it is your job to step in and make sure this doesn’t happen.

I encourage you to take a look at your current management practices and skills and see where you fall, are you more of a manager or a leader, and then examine the effects this may be having on your team. Considering trying the opposite approach from how you typically interact with your team and see how they respond. It may be that some of your employees have been waiting for an opportunity to be more creative, or have needed more direction in the workplace. The important thing to remember is that, as a team lead, you need to always be monitoring your team members and tailoring your interactions with them to help them achieve their best. This is the true goal of any leader, whether she is managing or leading, she is always trying to bring out the best in those around her.

Technorati Tags: Business, communication, leadership, problem solving