Are you expanding efficiently?
Tuesday, June 22nd, 2010Last night at dance class our instructor was talking about efficiency of movement and encouraging us to reduce the distance we move our center of gravity with each step. In general keeping steps smaller allows you to be quicker and is essential for dancing to faster tempo music. It got me thinking about efficiency in business expansions and wondering if similar principles apply.
To understand where I am coming from first think of your core business competencies as your business’ center of gravity. Now we can see that any expansion of our services or product offerings is a slight, or not so slight, shift of our center. Now similar to dance, the further away from our core competencies we get the more we are moving our center of gravity and the harder it is going to be to recover and change directions. In business this means that if we expand our offerings too far outside our core competencies it becomes increasingly harder to recover and we may wind up overextended. Sticking to expansions that are smaller steps away from our core competencies will allow for more speed and precision in our movements and also make it easier to recover should we decide that the expansion wasn’t a good idea.
With the pace of innovation and change we are seeing in the economy today it is becoming clear that going forward one of the key factors for business success is going to be agility. Those business that are able to most easily adapt to new changes in the marketplace are the ones that are going to survive. So think like a dancer when considering expansion and only move your core competencies as much as you have to. Don’t overdue it or you may get behind the beat and that’s never good in business or dancing.
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