May 29, 2009
Do You Brand Your Improvements?
What’s in a [brand] name?
Companies that are marketing their services may tell you that they live, and die, by their brand. But how important is a brand when you are working on continual improvement? Is it something you should be paying attention to?
Absolutely, the marketing gurus say. Brand is the way that folks will identify you; find you; and associate a set of feelings, memories, and emotions with you. So, if we take that to be true, should we be branding our improvement work?
If so, how? Post a comment and tell me how you envision branding your improvement ideas.
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