April 14, 2009
Reminding your customers why they want to stay with you
My local library not only has automated the checkout process (mounting a barcode gun for self-checkout) but also prints out a little slip of paper detailing the due dates for the books, and the amount of money saved, both today and for year-to-date. The slip tells me that I’ve saved $368 to date in 2009 - presuming I’d buy hardcover books.
This subtle reminder of why I should continue to use the library got me to thinking - what have I done lately to remind my clients why they want to continue to work with me? What can I do to keep that value front-and-center with them?
What can you do to keep your value proposition in front of your ideal client?
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